KIMS The zero-sugar illusion: Decoding India’s diet soda obsession

Think your zero-sugar drink is healthy? Discover the clinical reality of how diet sodas interact with Indian fast food to cause gut dysbiosis, metabolic confusion, and weight-management struggles
The recent nationwide shortage of Diet Coke launched a thousand memes and viral reels across Indian social media. As zero-sugar beverage sales hit a five-year high in 2026, the public conversation has rapidly shifted from gym floors to clinical laboratories. Driven by an urgent desire to dodge the traditional ten-teaspoon sugar trap, millions of health-conscious Indian consumers have turned to diet sodas as a seemingly guilt-free lifestyle choice.

https://www.mid-day.com/lifestyle/health-and-fitness/article/is-diet-soda-bad-for-you-indian-doctors-tell-you-everything-you-need-to-know-23631958#google_vignette